Check out the natural vertical fading. Worn, the denim fades and ages, creating new vintage surface interest. According to easyculture, the look is unique to the all cotton, unsanforized (not pre-shrunk), and uncalendered 14.5oz denim. Made in Japan of 30-times-dyed indigo yarns, each pair is machine washed and then hung outdoors in direct sunlight to dry. This non-agitating drying method creates a rigid, crisp hand. Check out Blue in Green to see the jeans in their original non-worn state.